Bank of Queensland X Queensland REDs – stadium video

The brief was to create brand piece video that would be screened at the REDs games at Suncorp Stadium Brisbane, to hype up Bank of Queensland’s new major partnership with Queensland Rugby Union, and sponsorship of the Queensland Reds Women’s and Men’s teams.

The challenges were that the new BOQ brand platform hadn’t yet been cemented, and the brand asset library was also under review. So we needed to simultaneously create engaging content without having pointed brand messaging, and to do with a limited brand design toolkit. Working with the in-house copywriter, my role was creative, design, animation direction and animation.