A digital campaign to launch ME’s new digital home loans platform. The challenge was folding multiple layers of user journeys into one singular concept – targeted only at Syd/Mel metro customers, but speaking to both broker and retail. But we landed on a nifty creative mechanic that gave speedy, fun and appealed nichely to our city-dwelling audiences.

My role: Campaign creative (in partnership with Senior Copy Lead), all design, 3D and 2D animation and edit.