A series of 3D + 2D videos created for paid social media channels, for a below the line to launch ME’s new digital home loans platform. Was a tricky balance of integrating the new platform user journey, highlighting digital home loan proof points plus mixing broker and retail brand messaging – all within 10-15 sec edits. But we landed on a creative mechanic that we hoped was quick, fun and relatable to our target audience of Metro Sydney and Melbourne.

My role: Campaign creative in partnership with Senior Copy Lead, all design, 3D and 2D animation and edit.