To celebrate turning 21, Virgin Money Australia launched a campaign with a lush merch range (designed in-house) to be given away to Virgin partners and staff. The campaign concept for the launch was Virgin Varsity, celebrating 21 years of the brand. A whole bunch of snazzy items were on offer, all beautifully designed featuring witty copywriting. A video was needed to promote the giveaway and generate internal brand excitement.

Creative, art direction, design, shoot and edit was done in-house for the video and full campaign.