Virgin Money Australia –
21st Birthday campaign

To celebrate turning 21, Virgin Money Australia launched a campaign with a lush merch range (designed in-house) for Virgin partners and staff. The campaign concept for the launch was Virgin Varsity to celebrate 21 years of the brand. A whole bunch of snazzy items were on offer, all beautifully designed featuring witty copywriting, and needed to be pop in the video. Creative, art direction, design, shoot and edit was done in-house, for the campaign launch and video.