Virgin Money Australia –
Brand Codes in motion
The brief was quite top level and open to interpretation – I was asked to turn take the freshly identified brand codes, and create a moving encapsulation of Virgin Money Australia’s DNA.
The video also needed to serve flaunt the rebrand at multiple Virgin Global partner events, and act as illustrative guide to the new motion style and design toolkit.
It now lives in the brand guidelines hosted in Figma.
Word on the street was that Richard Branson loved it.
My role: End to end – concept and art direction, script structure, storyboard design, animation direction, 2D and 3D animation, sound design