Virgin Money Australia rebrand – Brand Codes in motion

When Virgin Money Australia was rebranded internally, I was asked to design a series of assets that represented each of the Brand Codes. The purpose of these was to illustrate how the design tools were expressed, see the brand in motion, and to set the style and personality of brand’s motion design. They live embedded on the landing page of the brand guidelines on Figma.

As I had helped to shape and build the new Virgin Money Australia brand, this was an interesting opportunity to work out how to bring it to life in a series of assets which would show Virgin Money Australia’s flavour, and also provide style guidance for future brand custodians, creatives and designers.