A small social and digital first campaign, targeting HSBC customers, that cheekily and directly called attention to the closure of HSBC in Australia. From a collection of 9 assets in total.

The challenge was to give life to already designed static assets, in an efficient way, and which could be applied nicely across a range of specs. And the creation of this 3D red umbrella graphic, which alluded to the HSBC logo through a morphing application, but that wasn’t too precarious from a legal POV.

Design by the in-house creative team at Bank of Queensland Group.

My role: storyboarding, 2D and 3D animation, sound.