A social and digital campaign, targeting HSBC customers, to cheekily and directly call attention to the closure of HSBC in Australia. From a suite of 9 assets in total.

The challenge was designing motion to portray this tug of war concept, using just two colours and simple graphics, which could then be adapted across a wide range of specs for 7-12sec assets.

Design by the in-house creative team at Bank of Queensland Group.

My role: storyboarding, animation, sound.